I received an email today asking me what Japanese women wear in the summer. My response was along the lines of: “It depends!” Depending on age, attitude, location, and other things that determine what’s hot and what’s not, you may find many women in Japan wearing something that keeps them cool and comfortable.
One company that will aid in this is the Casual clothing retailer Uniqlo Company. Uniqlo is experiencing increased sales of its Bra Top series, which includes tank tops, camisoles and dresses. Women favored the clothes because they are comfortable to wear and yet have bra cups (S, M. L, XL).
The wide variety of Bra Top colors and shapes available, as well as a popular TV commercial featuring actress Kazue Fukiishi, also contributes to Uniqlo’s Bra Top popularity. The company expects sales to surpass 3 million Bra Top items during the spring-summer season, double from a year earlier.