I would like to say ARIGATO for the emails and posts submitted by the various bloggers from around the world (thank goodness for Google Translate). Needless to say, I was happy to see that CNN ran the story on my post questioning whether eMobile’s CM was considered racist: ”Obama is a Monkey in Japan?” It would have been nice for the CNN Japan reporter to acknowledge the website though. Speaking of acknowledgments, I would like to give a big shout out to Ms. Vaughn for voicing her concern on Metropolis Magazine’s MetPod. Also, kudos to the concerned citizens that appeared in the CNN Tokyo interview.
Here is a rehash on what I posted:
“Obama is a Monkey in Japan[?] (Notice the question mark) Well it SEEMS like the ugly head of racism has reared its big head again on Japanese television. E Mobile’s new cell phone commercial SEEMS to depict a presidential campaign with “red” supporters (red is E Mobile’s corporate color and not representative of the Democratic Party (blue) in this case) in the background holding signs the say “Change.” While change is good, having the CANDIDATE depicted as a monkey is not!”
I posed the question:
“Am I crazy to think that the monkey is supposed to represent Barack Obama?”
Then a statement:
“Given the track record for COMPANIES in Japan that used monkeys and blacks or monkeys as blacks in advertisements…maybe not!”
Now the responses from the blogosphere were very interesting, if not sometimes ignorant. Ignorant because some bloggers found it funny to correlate monkeys to Blacks while others felt that the Japanese would not understand the “Western” concept of things related to race and racist imagery. Many bloggers believe that my remarks stemmed from cultural baggage, whatever the hell that means.
The most telltale sign that some people were micturating in atmospheric equations of motion stemmed from the numerous claims of Blacks “screaming” of racism. I would like to believe that the voice on Black Tokyo has been reasonable, measured, and raised in a consciousness that reflects the spirit of those that do not need others to validate or approve of what is deemed racist in depiction or culturally insensitive.
The Guardian and other newspapers have reported that the E-Mobile CM showing a monkey in a suit addressing an election rally was pulled. E-Mobile denies accusations of racism but has decided to pull the advertisement.
E-Mobile stressed it had used the macaque mascot in several other adverts and never intended to insult Obama but had decided to pull the “Change” ad in response to criticism in the blogosphere.
We at Black Tokyo applaud E-Mobile’s decision to remove the culturally insensitive advertisement. No matter what others think, this is not only a Japan issue nor is it an issue that is only important to Black Americans.
Some bloggers strongly disagreed with Black Tokyo’s decision to question E-Mobile’s advertisement. Sites such as Japan Probe believed that the average Japanese viewer could not make a connection between the E-Mobile CM and Senator Barack Obama’s campaign for Change. Instead, it was felt that the Japanese would draw a parallel to the Japanese television drama, Change, starring Kimura Takuya (Kimutaku).
According to UPI Asia Online, “83 percent [of the Japanese] were closely following the election coverage – slightly more than the 80 percent of Americans who took the same survey. Japan’s expat community on a popular blog mirrored the poll’s results: “Interesting how Americans could care less about who’s running for Japanese offices, but Japan is all over American candidates,” wrote one blogger. “America is the focus of attention quite frequently.”
E-Mobile’s chief executive, Sachio Semmoto, told Reuters: ”We had no bad intentions, but this is a cross-cultural gap issue and we have to accept it. There are African-Americans in Japan, so we decided to take prompt action and shut down the ad.”
Well it seems like the foreign press picked up on my Obama is a Monkey in Japan? story. Addressing the E-Mobile CM is important to me because America, considered the richest and most powerful nation in the free world, is on the path of putting a Black male in the White House. Some folks are eager to point out that Obama is not really “Black” but biracial or multicultural. Some tried to give him the Tiger Woods moniker of self-identity. Some have felt that the one-drop rule can go by the wayside, while others equate the “other” side as being the “reason” for Obama’s successes. One minute Obama is Black, another he is not Black enough.
Now, if you throw a monkey into the mix, whether it was due to racist intent or just plain stupidity on the part of a manufacturer, advertiser, or E-Mobile, then it sort of keeps the kokujin (Black person) marginalized at the highest level. The funny (not really) part is that I have received emails telling me that Obama will have a tougher time dealing with the Republican party in his quest for the White House and that the E-Mobile CM is not a cause for me to get my Afro out of shape. I protested when a Japanese singing group wore blackface (to show their soul) and I got in the mix when the “new” release of Little Black Sambo hit Japan. Color me crazy I guess!
I have talked and blogged myself crazy on issues regarding Blacks in Japan. Blacks share many notable experiences and achievements in Japan but there is still work to be done in improving our image in Japanese society. The Black experience and the use of the Black Other in Japan as a tool, scapegoat, or invisible entity in Japanese media, political circles, businesses, and in other circles is something that must be examined and corrected.
I received the following question from a new BT reader this afternoon. He asked: “Why do you find Japan so fascinating?” My quick reply to the question: “I find Japanese history and culture fascinating, the Japanese interesting (from a sociological point-of-view) and life in Japan, as a case study of a nation trying to gain respect in the international a.k.a. multicultural world order. The new BT’er also asked: “Why don’t you focus on Africa instead of Japan?” Well, here comes the long answer!
Unlike past “norms” when life in Japan was mainly reported from the point-of-view of the victim or victor of wars with Japan, my current norm for examining Japan has more to do with how the Japanese and Blacks have interacted over the centuries. For example, some of my research looks at how the Japanese viewed and formed opinions of Blacks over the ages. We were seen:
- as warriors like Sakanoue no Tamuramaro (758 - 811), a Black man who is considered the first Shogun of Japan during the early Heian Period (check Chinese and Japanese historical records)
- as servants for the Dutch (1543)
- as samurai, like Yasuke (1582), who was personally trained by Daimyo Oda Nobunaga and later played a crucial role in Nobunaga’s last battle Honnou-ji no hen
- as minstrels thanks to Perry’s sailors in blackface
- as Little Black Sambo
- as marginalized negro soldiers during the post-World War II occupation living in segregated barracks (i.e, Tachikawa AB)
- as whatever those that import “their” prejudices teach, preach, or tell
- as our own worst enemy as times
Other parts of my research deals with the works of Black and Japanese scholars who focus on African & African-American - Japan relations.
“Contrary to popular misconception, there are large numbers of Black scholars whose academic research has nothing whatsoever to do with skin color or race relations” (Fikes, Jr., 2002).
To help the BT’er better understand why I chose to focus on Japan, I recommended the following publications from my constantly growing library:
- African Presence in Early Asia (Rashidi and Sertima)
- African American Views of the Japanese: Solidarity or Sedition? (Bracey)
- The African American Encounter with Japan and China: Black Internationalism in Asia, 1895-1945 (Gallicchio)
- The Black Samurai: A Novel of Feudal Japan (Bracey)
- Black Samurai: Work, Travel, Culture, Religion, Struggle, and Perspective of a Black American Man (Brown)
- America Encounters Japan: From Perry to Mac Arthur (Neumann)
- Securing Japan: Tokyo’s Grand Strategy and the Future of East Asia (Samuels)
- U.S. Japan Strategic Reciprocity (Olsen)
You know, People do not realize how colonized their minds are by stereotypes! This morning during breakfast I had time to read the numerous comments on my post, “Obama’s a Monkey in Japan?” Some of the comments were outright nasty and hateful; others were worthy of a reply. After breakfast, I decided to drive to the Apple Store in order to pick up a new Mac Book and other goodies to help me in my mission to finish my book. During my drive, I could not stop thinking about the replies I received. Even after my first attempt to further address the issue of using a monkey to parody Senator Obama, it seemed that I must continue to inform, educate, present, or piss off (please choose the appropriate word or add your own) those that read the Black Tokyo Blog.
My journey to Japan began with James Clavell’s movie Shogun. The reality of Japan hit me square in the head in 1981 when I touched down in the Land of the Rising Sun. Hopefully, I can help readers understand why “I” and others that have been a part of the BT Community for the past nine (9), yes nine, years discuss things in or about Japan from an Afro perspective. Our reality is not the same as “Gaijin-san.” Does this mean Japan is not welcoming for we Afro-types? Not by a long shot, I enjoy living here. We know where we stand (I couldn’t rightfully use kneel) as “non-Japanese” in a slow but evolving society that seeks international recognition on a broader scale.
The Black Tokyo Moderator, Zen, recently turned me on to a blog called Grits-n-Sushi. The Uchinanchu (Okinawan) blogger and UC Berkeley graduate student Mitzi Uehara Carter, Mit-chan, as her friends call her, is of Okinawan (Japanese) African-American ancestry.
Mit-chan has some very interesting views (and questions) on race and identity. For example, her observation of a New York Times article questioned why the writer did not go deeper to bring out the complexities of race and racialization in general such as “why is that you need to identify yourself as a racialized subject” and in our current political landscape, “in what ways do racial allegiances mirror or disrupt the notions of citizenship?”
The avid sailor and Kung-fu master, Zen discovered that the up-and-coming sailor, writer and activist Mitzi-chan and her Psychiatrist husband will to sail to Okinawa (her mother’s birthplace) located in the beautiful Ryuku island chain of Japan. While in Okinawa, Mitzi-san will reconnect and complete her thesis. While she’s soaking up the sun, I hope that she soaks up a few Orion beers and some Sokisoba for me. Having lived in Okinawa for four-years, I can vouch for the great people, beaches, and SOKISOBA!
Mit-chan served as a panel member during a forum held in San Francisco’s Japan Town. The forum explored Okinawan Identity, History, and Culture and how it relates to the Okinawan Diaspora. Her presentation on being “in between” explored the contradictions that exist between identity, history, and culture and how they reflect the ideas, thoughts and experiences of Okinawan-Americans, mixed-race Okinawans and Amerasians. Featured was performance artist and writer Denise Uyehara who showcased ”The Senkotsu (Mis)Translation Project.”
The BT family would like to send our congratulations to Mit-chan for having her essay published in the book, Multiculturalism in the New Japan. Be sure to check out Mitzi-san’s blog, Grits-n-Sushi.
