There has been much debate on the terms “gaijin” (foreign/outside person) and “nigger” lately in Japan among the foreign community. In a series of articles published in the Japan Times, professor, activist, and coauthor of the “Handbook for Newcomers, Migrants, and Immigrants, Arudou Debito comes out swinging. Here is his latest article: THE CASE FOR “GAIJIN” AS A RACIST WORD: THE SEQUEL - LET’S COME CLEAN ON “GAIJIN” [Published September 2, 2008 as “The ‘gaijin’ debate: Arudou responds”]
Last month’s column (JBC August 5) was on the word “gaijin”. I made the case that it is a racist word, one that reinforces an “us-and-them” rubric towards foreigners and their children in Japan. It generated a lot of debate. Good. Thanks for your time. Now let’s devote 700 more words to some issues raised.
Regarding the arguments about intent, i.e. “People use the word gaijin, but don’t mean it in a derogatory way”. The root issue here is, “Who decides whether a word is bad?” Is it the speaker using the word, or the person being addressed by it?
Ditto for the word gaijin. People like me who have lived here for many years, even assimilated to the point of taking citizenship, don’t want to be called “gaijin” anymore. We can be forgiven for taking umbrage, for not wanting to be pushed back into the pigeonhole. Don’t tell us who we are–we’ll decide for ourselves who we are, especially in our own country, thanks. So stoppit.
Now for the more controversial claim: my linking “gaijin” with “n*gg*r”. Although I was not equating their histories, I was drawing attention to their common effect–stripping societies of diversity.
You can read the rest of the article and numerous comments here.
Here is the response that I (Zurui) sent: Read the rest of this entry »
That was the question posed by Jet Magazine in 1953. Many know that the most tenacious form of legal segregation in the United States (US), the banning of interracial marriage, was not fully lifted until the last anti-miscegenation laws were struck down in 1967 by the Supreme Court ruling in Loving v. Virginia. At that time, inter-racial marriage meant marriages between blacks and whites.
Changes in racial attitudes in the US over the last 30 years clearly played a major role in the mushrooming of inter-racial marriages, which were illegal in most states at the end of the 19th century. As recently as 1945, the legislature of California which, next to Hawaii, has become the country’s multi-racial state passed a law that banned marriage between whites and Negroes, mulattos, Mongolians (which included Chinese and Japanese), and Malays.
US Servicemen and Japanese Women
After World War II, however, the law began to change as U.S. servicemen married Japanese women, and as the civil rights movement began challenging anti-miscegenation laws in the courts. In 1967, the U.S. Supreme Court ruled that all such laws were unconstitutional, although it took Alabama until 2000 to repeal its ban.
Check out the new updates from Dear Life Japan. The vlogger has finally arrived in Japan!
I look forward to learning more about her experiences in rural Japan. Please be sure to send her your questions and feedback!
YouTube: Play Now | Play in Popup | Play Now | Play in Popup | Download
YouTube: Play Now | Play in Popup | Play Now | Play in Popup | DownloadI rarely get excited about swimming but I love competition! Well, Team USA’s 4×100 Freestyle captain, 32-year-old Jason Lezak (he’s oldest man on the U.S. swimming team), showed great competitive spirit and pulled off one of the great comebacks in Olympic history. He saved the day in the men’s 4-x-100 freestyle relay as the U.S. team beat the French (a.k.a. “We will smash the Americans”) swim team in a neck-and-neck race. His teammate Michael Phelps has a shot at breaking the all-time record for gold medals in a single Olympic Game.
The victory also marked the first time an African American (Cullen Jones) swimmer has claimed gold in the 4×100 freestyle at the Olympics. Jones is the SECOND African American swimmer to win an Olympic medal. An ambassador for African-American swimmers, Jones wanted to shatter stereotypes one lap at a time, eager to spread his message that, yeah, black kids can swim too.
Gold medal winners pictured above: Cullen Jones, Jason Lezak, Michael Phelps and Garrett Weber-Gale. (AP Photo/Thomas Kienzle / August 10, 2008)
Note: Anthony Lee Ervin (born May 26, 1981 in Burbank, California). In 2000, he became the first swimmer of African American descent to make the US Olympic team. At the 2000 Summer Olympics, in Sydney he won the gold medal in the Men’s 50m Freestyle, finishing with the same winning time as Gary Hall Jr.Also at the Sydney Games, he won Silver in the 4×100m Freestyle.
I discovered this video introduction by a new female J.E.T. and look forward to learning more about her experiences in Japan.
Black Tokyo’s post on the eMobile CM has made the Huffington Post. Mr. Earnest Harris in his article, “Mobile Phone Monkey Business: A Japanese Primate Plays Obama” wrote:
“The ethnic tensions stretched taut by the campaign and that have roiled U.S. culture for the last half year rippled across Japan when reports surfaced that a television ad for Japanese cellular telephone provider eMobile starred a monkey as Barack Obama.
“The response from black people in Japan and others, once news of the ad spread, was swift. Cries that the depiction was raw racism and an insult to Obama and all Blacks drew a denial of any knowing wrongdoing from eMobile. Spokespeople for the company assured the press that there was no racist intent on the company’s part and it meant in no way to demean Obama or Black people. The company pulled the ad within hours after the story broke.
One of the first outlets to key on the ad was the website and blog Black Tokyo, which is edited by Zurui, a Black American who has lived in Japan for many years. “While change is good, having the candidate depicted as a monkey is not!” he wrote soon after the ad first aired:
Click here to read the Huffington Post article.
I would like to say ARIGATO for the emails and posts submitted by the various bloggers from around the world (thank goodness for Google Translate). Needless to say, I was happy to see that CNN ran the story on my post questioning whether eMobile’s CM was considered racist: ”Obama is a Monkey in Japan?” It would have been nice for the CNN Japan reporter to acknowledge the website though. Speaking of acknowledgments, I would like to give a big shout out to Ms. Vaughn for voicing her concern on Metropolis Magazine’s MetPod. Also, kudos to the concerned citizens that appeared in the CNN Tokyo interview.
Here is a rehash on what I posted:
“Obama is a Monkey in Japan[?] (Notice the question mark) Well it SEEMS like the ugly head of racism has reared its big head again on Japanese television. E Mobile’s new cell phone commercial SEEMS to depict a presidential campaign with “red” supporters (red is E Mobile’s corporate color and not representative of the Democratic Party (blue) in this case) in the background holding signs the say “Change.” While change is good, having the CANDIDATE depicted as a monkey is not!”
I posed the question:
“Am I crazy to think that the monkey is supposed to represent Barack Obama?”
Then a statement:
“Given the track record for COMPANIES in Japan that used monkeys and blacks or monkeys as blacks in advertisements…maybe not!”
Now the responses from the blogosphere were very interesting, if not sometimes ignorant. Ignorant because some bloggers found it funny to correlate monkeys to Blacks while others felt that the Japanese would not understand the “Western” concept of things related to race and racist imagery. Many bloggers believe that my remarks stemmed from cultural baggage, whatever the hell that means.
The most telltale sign that some people were micturating in atmospheric equations of motion stemmed from the numerous claims of Blacks “screaming” of racism. I would like to believe that the voice on Black Tokyo has been reasonable, measured, and raised in a consciousness that reflects the spirit of those that do not need others to validate or approve of what is deemed racist in depiction or culturally insensitive.
The Guardian and other newspapers have reported that the E-Mobile CM showing a monkey in a suit addressing an election rally was pulled. E-Mobile denies accusations of racism but has decided to pull the advertisement.
E-Mobile stressed it had used the macaque mascot in several other adverts and never intended to insult Obama but had decided to pull the “Change” ad in response to criticism in the blogosphere.
We at Black Tokyo applaud E-Mobile’s decision to remove the culturally insensitive advertisement. No matter what others think, this is not only a Japan issue nor is it an issue that is only important to Black Americans.
Some bloggers strongly disagreed with Black Tokyo’s decision to question E-Mobile’s advertisement. Sites such as Japan Probe believed that the average Japanese viewer could not make a connection between the E-Mobile CM and Senator Barack Obama’s campaign for Change. Instead, it was felt that the Japanese would draw a parallel to the Japanese television drama, Change, starring Kimura Takuya (Kimutaku).
According to UPI Asia Online, “83 percent [of the Japanese] were closely following the election coverage – slightly more than the 80 percent of Americans who took the same survey. Japan’s expat community on a popular blog mirrored the poll’s results: “Interesting how Americans could care less about who’s running for Japanese offices, but Japan is all over American candidates,” wrote one blogger. “America is the focus of attention quite frequently.”
E-Mobile’s chief executive, Sachio Semmoto, told Reuters: ”We had no bad intentions, but this is a cross-cultural gap issue and we have to accept it. There are African-Americans in Japan, so we decided to take prompt action and shut down the ad.”
I received the following question from a new BT reader this afternoon. He asked: “Why do you find Japan so fascinating?” My quick reply to the question: “I find Japanese history and culture fascinating, the Japanese interesting (from a sociological point-of-view) and life in Japan, as a case study of a nation trying to gain respect in the international a.k.a. multicultural world order. The new BT’er also asked: “Why don’t you focus on Africa instead of Japan?” Well, here comes the long answer!
Unlike past “norms” when life in Japan was mainly reported from the point-of-view of the victim or victor of wars with Japan, my current norm for examining Japan has more to do with how the Japanese and Blacks have interacted over the centuries. For example, some of my research looks at how the Japanese viewed and formed opinions of Blacks over the ages. We were seen:
- as warriors like Sakanoue no Tamuramaro (758 - 811), a Black man who is considered the first Shogun of Japan during the early Heian Period (check Chinese and Japanese historical records)
- as servants for the Dutch (1543)
- as samurai, like Yasuke (1582), who was personally trained by Daimyo Oda Nobunaga and later played a crucial role in Nobunaga’s last battle Honnou-ji no hen
- as minstrels thanks to Perry’s sailors in blackface
- as Little Black Sambo
- as marginalized negro soldiers during the post-World War II occupation living in segregated barracks (i.e, Tachikawa AB)
- as whatever those that import “their” prejudices teach, preach, or tell
- as our own worst enemy as times
Other parts of my research deals with the works of Black and Japanese scholars who focus on African & African-American - Japan relations.
“Contrary to popular misconception, there are large numbers of Black scholars whose academic research has nothing whatsoever to do with skin color or race relations” (Fikes, Jr., 2002).
To help the BT’er better understand why I chose to focus on Japan, I recommended the following publications from my constantly growing library:
- African Presence in Early Asia (Rashidi and Sertima)
- African American Views of the Japanese: Solidarity or Sedition? (Bracey)
- The African American Encounter with Japan and China: Black Internationalism in Asia, 1895-1945 (Gallicchio)
- The Black Samurai: A Novel of Feudal Japan (Bracey)
- Black Samurai: Work, Travel, Culture, Religion, Struggle, and Perspective of a Black American Man (Brown)
- America Encounters Japan: From Perry to Mac Arthur (Neumann)
- Securing Japan: Tokyo’s Grand Strategy and the Future of East Asia (Samuels)
- U.S. Japan Strategic Reciprocity (Olsen)
Okay, time to post videos to help you learn Japanese.
Be sure to check out the language links located in right sidebar under 2.1 Japanese.
Gambatte ne!
You know, People do not realize how colonized their minds are by stereotypes! This morning during breakfast I had time to read the numerous comments on my post, “Obama’s a Monkey in Japan?” Some of the comments were outright nasty and hateful; others were worthy of a reply. After breakfast, I decided to drive to the Apple Store in order to pick up a new Mac Book and other goodies to help me in my mission to finish my book. During my drive, I could not stop thinking about the replies I received. Even after my first attempt to further address the issue of using a monkey to parody Senator Obama, it seemed that I must continue to inform, educate, present, or piss off (please choose the appropriate word or add your own) those that read the Black Tokyo Blog.
My journey to Japan began with James Clavell’s movie Shogun. The reality of Japan hit me square in the head in 1981 when I touched down in the Land of the Rising Sun. Hopefully, I can help readers understand why “I” and others that have been a part of the BT Community for the past nine (9), yes nine, years discuss things in or about Japan from an Afro perspective. Our reality is not the same as “Gaijin-san.” Does this mean Japan is not welcoming for we Afro-types? Not by a long shot, I enjoy living here. We know where we stand (I couldn’t rightfully use kneel) as “non-Japanese” in a slow but evolving society that seeks international recognition on a broader scale.
Well the first round of feedback on E Mobile’s “Yes, We Change” commercial shown on TBS and TV Tokyo’s World Business Satellite comes from one reader that thinks Black Tokyo harbors a “bitter racist” and from the website Japan Probe:
While I respect everyone’s opinion, let me clear a few things up and respond to comments such as these:
- “The only people who find this racist are LOOKING for racism; butthurt gaijin who need to get a life.”
- “Taken completely out of context by foreigners, this commercial will appear racist.”
- But hey - why would e-mobile parody a currently-broadcast weekly TV drama starring a very popular and bankable idol when they could instead enrage foreigners everywhere by a blatantly racist parody of the Obama campaign!
YouTube: Play Now | Play in Popup | Play Now | Play in Popup | Download
YouTube: Play Now | Play in Popup | Play Now | Play in Popup | Download
Hello BT’ers!
Well it seems like the ugly head of racism has reared its big head again on Japanese television. E Mobile’s new cell phone commercial seems to depict a presidential campaign with “red” supporters (red is E Mobile’s corporate color and not representative of the Democratic Party (blue) in this case) in the background holding signs the say “Change.” While change is good, having the candidate depicted as a monkey is not!
Am I crazy to think that the monkey is supposed to represent Barack Obama? Given the track record for companies in Japan that use monkeys and blacks or monkeys as blacks in advertisements…maybe not!
I am sure that many of the BT’ers remember the Mandom advertisement and television commercial that had African and African-American males playing the role of Rastafarians and a monkey playing the role of…. well a black man! The tag line for the product was, “strong enough to even clean “their” skin!” Thanks to The Community and the power of protest via email along with my interview with the Asahi Shimbun, Mandom issued a public (newspaper and television) apology.
Click here to see the EM Mobile video. Be sure to send the Chairman and CEO, Sachio Semmoto, and President and COO, Eric Gan, a message! It seems like E Mobile would have used better judgment in producing such a commercial since one of their outside directors is Peter Cowhey, Dean of the Graduate School of International Relations and Pacific Studies at the University of California San Diego. Cowhey formerly served as Chief of the International Bureau, Federal Communications Commission (FCC).
To end on a positive note, I previously posted that it seems like the majority of Japanese believe in change and in Obama. Hopefully other people will also believe and change. Be sure to let me know what you think!

















